• Having New Zealanders see this country as an econation by the year 2020.

• Viewing this path as a winning way with a strong economic and social future which not only inspires our sense of nationhood but also portrays us as a global leader in sustainable management.

• Translating sustainable management principles into personal actions and activities with which New Zealanders can identify.

• Gaining momentum and critical mass which will ensure that econatiohood becomes a reality.

• By facilitating and commissioning artistic works and performances, providing educational content, initiating conferences and events, working with industry, lobbying government, and engaging the media.

• By taking a key role in co-ordinating initiatives to maximise the impact and effectiveness of event-based initiatives.

• By developing partnerships to enhance the focus and effectiveness of other groups

• By enabling the development of a resource library promoting successful implementation and certification programmes from around the globe that can be used to inform and inspire local action.

• By creating a sense of urgency

• By providing milestones and publicly celebrating successes.

econation2020 has:

1. delivered spectacular events throughout the country so that communities hear, understand, and embrace the message

2. hosted regular thinktanks to enhance and generate strategic insights

3. international recognition and is frequently sought out for its expertise

4. affiliated tourism operators who are certified Greenglobe 21

5. affiliated food producers who are certified organic compliant

6. celebrated a decade of regular TV programmes

7. seeded 36 sustainability projects to further the vision

As a result:

1. Aotearoa-New Zealand is a world leader in ecological and biological sustainable practice and technologies

2. Aotearoa-New Zealand is internationally recognised as one of the world's most healthy and desirable places to live